StellaN Signs MOU in Bangkok, Thailand for Webtoon and Web Novel Adaptations

Global content creative company StellaN (based in Seoul, CEO Kang Seoyeon) participated in the 2025 K-Story & Comics in Thailand event held in Bangkok, Thailand from January 15 to 17 this year, signing four memorandums of understanding (MOUs) for the adaptation of webtoons and web novels into videos.

The 2025 K-Story & Comics in Thailand event is a global event targeting domestic webtoon and story IP-holding companies wishing to enter the Thai market. Various business meetings were held among companies with the purpose of OSMU such as online video service (OTT) video adaptation and gamification. StellaN signed MOUs for the video adaptation of webtoons and web novels with four Thai video production companies: Vithita Animation Co., Ltd., The Dream and Destiny Co., Ltd., Indochina Productions, and Comicola JSC.

StellaN, which collaborates with various video production companies in Korea, North America, and other regions, visited Thailand to secure Thai video production companies through this opportunity. StellaN serves as a foothold for advancing Korean content worldwide. Since its establishment in 2022, it has provided localization services for over 20,000 webtoons and web novels, and plans to officially launch the global story platform Toonyz in February this year. In addition to offering webtoons and web novels in a total of 10 languages, Toonyz will provide a service called ‘ToonyzCut,’ which offers video adaptation opportunities to authors of works serialized on the platform.

Due to burdensome translation costs and an unstable global market, many domestic webtoon and web novel IPs remain neglected without global expansion. StellaN aims to alleviate the burden of translation costs by integrating a self-developed artificial intelligence (AI) localization solution into the Toonyz platform in 2024, while opening all possibilities for neglected IPs to advance globally.

Kang Seoyeon, CEO of StellaN, said, “We expect that the Toonyz platform will solve the pain points of this market, where good IPs in the domestic market are limited to Korea.”

As various Thai companies show great interest in Korean IPs, expectations are rising about the positive effects that the MOUs between StellaN and Thai companies will bring.