The stock price of Incross, a digital advertising specialist company that recorded strong performance in the fourth quarter of last year, is on the rise.
As of 3:05 PM on the 22nd, Incross recorded 7,400 KRW, up 270 KRW (3.79%) from the previous trading day.
On this day, Incross announced that its sales in the fourth quarter of last year reached 17.088 billion KRW, and operating profit was 3.298 billion KRW, increasing by 31.6% and 6.1% respectively compared to the same period last year. The sales figure is the second highest among all fourth quarters in history.
The strong performance in the fourth quarter of last year was driven by the advertising business segment. An Incross representative stated, "We expanded campaign executions for major advertisers during the peak season. As demand for high-efficiency marketing increased, performance marketing and search advertising transaction volumes grew," adding, "The newly launched AOR (Agency of Record) business last year also showed rapid growth."
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