"Smartphone Swipe Reveals Cosmetic Information at a Glance"… Olive Young Introduces 'Electronic Labels'

Synergy with Online Services Such as Color Comparison and Olive Young Store

CJ Olive Young announced on the 21st that it has introduced the 'Electronic Label-NFC Based Product Exploration Service,' which connects to the online mall product detail page when a smartphone is brought close to the in-store electronic label.

This service is implemented so that when a smartphone is tagged near the label, it immediately links to the product detail information page and reviews. The advantage is that product information and stock availability can be checked at once. It is a service launched considering the consumer trend of carefully comparing and purchasing even a single product.

Olive Young expects this service to create synergy with online mall services such as 'Color Comparison' and 'Olive Young Store.' When it is difficult to compare the color rendering of color cosmetics in-store, users can tag with their smartphones and use the color comparison service to compare up to four colors at a glance. When the product sought in the store is out of stock, customers can use the Olive Young Store service to check real-time stock at nearby stores and make a purchase.

The Electronic Label-NFC Based Product Exploration Service has been introduced in all stores with electronic labels, including the innovative store 'Olive Young N Seongsu,' which opened last November. It is available on smartphones with the Olive Young online mall application installed.

An Olive Young representative said, "This service is a groundbreaking attempt to elevate the omnichannel shopping experience by allowing various functions of the online mall to be easily utilized in offline stores," adding, "Based on this, we will continue to expand various services to provide customers with a better shopping environment."