[AI Revolution](138) Presenting the Future Standard of E-commerce with AI... A Better

AI Solution 'Dister' Developed for E-Commerce Sellers
Proposing Efficient Marketing Strategies in E-Commerce with AI

The biggest concern for e-commerce sellers is marketing. New brands rely heavily on marketing such as social networking service (SNS) advertisements, causing their sales to fluctuate depending on the results. As consumer purchases concentrate on large platforms like Coupang, sales strategies on these platforms have become even more important, but marketing costs are substantial due to fierce competition. Currently, the biggest factor determining profitability in e-commerce is marketing costs rather than product costs. Without marketing, sales drop sharply, but with marketing, profit margins decline. Aivera is a startup that has stepped up to solve this problem through artificial intelligence (AI) technology.

On the 17th, Kim Byung-jun, CEO of Aivera, said, "With the leveling up of manufacturing technology, it has become difficult to differentiate products solely by product strength in e-commerce, making efficient marketing strategies even more important. Aivera analyzes trends through AI and selects optimal products to propose strategies that maximize consumer clicks."

Kim Byung-jun, CEO of A-Better, is explaining the AI-based e-commerce marketing solution. Provided by A-Better

CEO Kim’s explanation is realized through Aivera’s self-developed AI-based solution called ‘Dister.’ Dister analyzes data and compares and verifies the effectiveness of sales strategies in real time, providing functions such as keyword analysis, product optimization, and advertisement optimization. It is explained that AI technology derives so-called ‘nudge points’ that persuade hesitant consumers to make purchases. For example, when selling camping firewood, freshness and emotional elements are identified as key factors, while safety is the core purchase factor for children’s products, which are then utilized in marketing. Even for the same red ginseng product, different strategies are applied depending on timing and target audience. During Lunar New Year, various price-range gift sets are promoted; on Parents’ Day, the value of premium products is emphasized; and during the college entrance exam season, safety and condition management effects are highlighted. CEO Kim said, "It is an in-depth consumer psychology analysis beyond simple price comparison or keyword analysis," adding, "We also focus on continuous performance management and optimization after sales."

To prove Dister’s effectiveness, Aivera also sells private brand (PB) products in e-commerce. These products have reduced advertising costs to about one-third of sales while ranking among the top sellers in their categories. CEO Kim explained, "We have seen a 20-30% reduction in advertising costs, and this is not a one-time effect but a continuous one." Based on this, Aivera achieved sales of 5 billion KRW within seven months of its founding in 2022, and recorded sales of 27.2 billion KRW in 2023 and 47.7 billion KRW in 2024, showing rapid growth.

Aivera now plans to further increase the automation level of its AI system. Currently, partial human intervention is required during the optimization process, but in the future, AI will analyze market conditions in real time and automatically propose optimization measures, building a fully automated system. Additionally, the company aims to maximize synergy with the currently operated diesel shopping platform ‘Chamsae Mart’ and the purchase experience review platform ‘Soli Shop,’ both based on Dister. CEO Kim said, "By integrating and analyzing purchase data from Chamsae Mart and review data from Soli Shop, more accurate product recommendations will be possible."

The company is also accelerating its entry into the global market. Starting with Amazon, it plans to expand services to global e-commerce platforms such as AliExpress and Temu, aiming to raise overseas sales to 30% this year. To this end, it is establishing overseas offices and recruiting global e-commerce experts. CEO Kim said, "Under the mission of optimizing e-commerce sales and purchases, we will present the future standard of e-commerce where data-driven intelligent decision-making and automated execution are organically combined."