Pascucci Selects 'Karina' as Its First Advertising Model

"A Sophisticated and Elegant Image Matches the Brand"

SPC Group announced on the 15th that it has selected Karina, a member of the group aespa, as the first-ever advertising model for its authentic Italian coffee brand Pascucci.

Pascucci advertising model Karina. Provided by SPC

SPC chose Karina as the model because her sophisticated and elegant image aligns with Pascucci's brand image. As a member of the representative 4th generation girl group, Karina is a 2030 generation's wannabe star who has built a solid fandom both domestically and internationally through her unique stage performances and appearances on variety shows such as "Mystery Investigation Team" and "Synchro You."

Starting with the release of a teaser video next month, the main video will be showcased through TV broadcasts and YouTube. Karina's high recognition and widespread popularity are expected to create synergy in communication with consumers.

A Pascucci representative said, “We ask for your great interest in the various activities that Karina, with her unique style, and Pascucci, embodying the essence of Italy, will unfold together.”