Precious Deer Antler "Cheonnok" Bestowed by Heaven... Cumulative Sales Reach 600 Billion KRW

KGC Ginseng Corporation's Jeong Kwan Jang Premium Deer Antler Brand
100% Top-Grade Deer Antler Certified by the New Zealand Government Used

'Cheonnok,' the premium deer antler brand of KGC Ginseng Corporation's Jeong Kwan Jang, recently surpassed cumulative sales of 600 billion KRW. 'Jeong Kwan Jang Cheonnok (天鹿)' means 'precious deer antler bestowed by the heavens,' and is a premium deer antler brand made by carefully selecting only healthy deer antlers grown in New Zealand's pristine environment and blending them with traditional ingredients. Jeong Kwan Jang Cheonnok uses 100% top-grade (SAT) deer antlers guaranteed by the New Zealand government.

New Zealand deer antlers are classified into a total of 30 detailed grades based on quality, and the highest grade, called SAT, meets strict criteria such as antler thickness, length of the segmented bone, length of the branch, and weight. Jeong Kwan Jang’s technology, which holds eight patents related to deer antlers, combined with an eight-step strict raw material management standard (direct contract, production management, safety verification, quality verification, drying management, drying inspection, selection, quality inspection), results in the creation of 'Jeong Kwan Jang Cheonnok.'

Cheonnok enhances consumer convenience with various formulations. 'Cheonnokjeong' is a concentrated product containing deer antler and red ginseng, while 'Cheonnokjeongpyeon' is a stick-type product designed for easy consumption of Cheonnokjeong. 'Cheonnokton' is a liquid pouch type made by adding rehmannia glutinosa, goji berry, and angelica to deer antler and red ginseng as main ingredients.

Cheonnok has diversified customer choices with a life-care lineup tailored to customers’ life stages, offering target-specific products for men, women, students, and children. 'Cheonnok Lively' is a product for women who want to recharge deep vitality in their bodies with the strong energy of deer antler. It features the four traditional ingredients (Samu) used since ancient times for the health of queens?rehmannia glutinosa, peony, cnidium, and angelica?plus female-specialized ingredients such as lotus seed, mugwort, motherwort, and pine sprout, expanding options for female customers.

Recently, a premium kids’ deer antler product for growing children, 'Cheonnok Growing,' was launched. Cheonnok Growing is Jeong Kwan Jang’s first kids’ deer antler product, formulated with SAT-grade deer antler, 6-year-old red ginseng from Jeong Kwan Jang, Han Sam Deunggul extract, and a plant mixed concentrate (astragalus, angelica, citrus peel, licorice, atractylodes) specially designed for growing children.