Lotte Chilsung Revamps Chilsung Cider Package Design for the First Time in 24 Years

The Iconic Cider Retains Its Original Taste
Signature Star Symbol Enlarged and Placed at the Center

Lotte Chilsung Beverage unveiled a new package design for its flagship carbonated drink, Chilsung Cider, last year.

Since its debut in 1950 with a design emphasizing seven stars, Chilsung Cider has undergone various package design changes while conveying a clear and clean image. This renewal marks the first change in package design in 24 years, featuring the product's unique symbol, the star, enlarged and placed prominently in the center of the package, while maintaining the original taste.

Born in 1950, Chilsung Cider has reached a cumulative sales volume of 37.5 billion cans (converted to 250ml cans, as of the end of October 2024) over the past 74 years. This equates to 16 cans sold every second. If the cans, each 13.5 cm tall, were lined up, they would circle the Earth (approximately 40,000 km) 127 times. This means that on average, each South Korean has consumed about 730 cans.

The name "Chilsung" (칠성) was inspired by the fact that the seven founders had different surnames, initially intending to name it "Chilseong" (七姓), meaning seven surnames. However, to symbolize the company's eternal prosperity, the product name incorporated "Chilsung" (七星), meaning seven stars. Chilsung Cider stood firm through the hardships of domestic wars, surviving even when competitors ceased production, becoming a source of comfort that quenched thirst and shared sorrows across generations. In Korea, Chilsung Cider is synonymous with cider and is another name for nostalgia. It has also become an integral part of daily life, used in various recipes such as hwachae (fruit punch), kimchi-making, and home cafes.

Meanwhile, Lotte Chilsung Beverage has diversified its product line to keep up with changing trends while preserving the unique identity of Chilsung Cider for over 70 years. In particular, the ‘Chilsung Cider Zero’ product, launched with health pleasure in mind, retains the original product’s taste and aroma but offers low calories, allowing consumers to enjoy it without guilt, maintaining steady popularity. Loved as a national beverage, Chilsung Cider was internationally recognized for its taste by winning the 'International Superior Taste Award' at the 2024 ITI International Taste & Quality Institute.