Operational Success at Seragio GC Leads Entry into Gyeongsang Golf Market
Tech-Driven Management to Upgrade Local Landmark
Kakao VX, a platform company that adds fun to sports, will begin entrusted operation of Daegu Easy Sky Country Club (CC) starting from the 13th.
Kakao VX’s operational know-how from Seragio Golf Club (GC) will be applied to Easy Sky CC. As part of integrated branding with Seragio GC, the golf course’s name has also been changed to ‘Easy Sky GC.’
Easy Sky CC is a newly established golf course that started operations in 2022. It has competitiveness by hosting the Korea Ladies Professional Golf Association (KLPGA) Dream (2nd tier) Tour and Champions (Senior) Tour. It is accessible within 30 minutes by car from Daegu and Gumi in North Gyeongsang Province. Nearby highways include Expressway No. 55, National Road No. 5, and Local Road No. 68, providing good accessibility from other regions as well.
Seragio GC has received positive responses from visitors by incorporating Kakao VX’s vision of a ‘smart golf course,’ such as implementing full self check-in starting in 2023. The same management vision and digital operation methods will be introduced to Easy Sky CC with the goal of establishing it as the best golf course in the Yeongnam region. Kakao VX plans to increase revenue by linking the ‘Kakao Golf Reservation’ platform with the Easy Sky CC system to improve utilization rates. Additionally, various benefits such as special discounts will be offered to Gyeongsang Province membership members.
Moon Tae-sik, CEO of Kakao VX, said, “Thanks to the operational success of Seragio GC, we have formed a new partnership with Easy Sky CC,” and added, “We will do our best to lead innovation in the domestic sports industry through these two golf courses.” Park Hyun-chul, CEO of Easy Sky CC, said, “The introduction of full self check-in and the integration with the ‘Kakao Golf Reservation’ app, along with various technologies and operational know-how embedded in Seragio GC, were very impressive,” and added, “We will work together with Kakao VX to make Easy Sky CC a representative landmark in the Gyeongsang region.”
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