[Today's New Arrivals] hy, 'BioLive 10 Billion Probiotics' and More

Dongwon F&B Unveils '2025 Lunar New Year Gift Sets'
Laneige Introduces New Scents for Lip Sleeping Mask

Introducing the new products launched by the distribution industry on the 13th. hy has entered the capsule-type probiotics market with the release of 'BioLive 10 Billion Probiotics,' containing 100% live probiotics. Dongwon F&B and Daesang Meat Project have each introduced gift sets for the Lunar New Year, and Amorepacific's Laneige has launched new scents for its Lip Sleeping Mask.

hy Launches 'BioLive 10 Billion Probiotics'

BioLive is a product that consolidates hy's probiotic technology, containing the newly developed strain ‘BioLive L3BBS’ (hereafter L3BBS). L3BBS is a complex probiotic composed of six patented hy strains. It is 100% live probiotics, strictly managed from strain isolation to cultivation through an in-house quality system. The core strain of L3BBS is ‘HY7715,’ which has been confirmed to have excellent intestinal survival rates through SCI-level research papers. Additionally, it is designed with Yakult probiotic ‘HY2782’ and hy’s gut health brand 'MPRO' strains 'HY8002' and 'HY7712' to enhance competitiveness. The capsule also incorporates patented technology. The capsule surface is double-coated with ‘milk ceramide’ and ‘aloe vera gel’ to improve strain survival against stomach acid and bile, guaranteeing 10 billion probiotics per capsule.

Dongwon F&B Launches ‘2025 Lunar New Year Gift Sets’ Emphasizing Health and Practicality

Dongwon F&B has released over 100 types of ‘2025 Lunar New Year Gift Sets’ that emphasize health and practicality. Targeting consumers seeking cost-effective gifts, Dongwon F&B expanded the volume of practical comprehensive gift sets by more than 20%. The sets include basic items such as Dongwon Tuna and Richam, along with versatile seasonings like tuna extract, sesame oil, and cooking oil, all offered at reasonable prices under 30,000 KRW. A representative product is the ‘Dongwon Premium No. 60,’ which consists of Dongwon Tuna Light Standard, tuna extract, sesame oil, and healthy cooking oil.

Daesang Group’s Hyesung Provision Meat Project Launches ‘2025 Lunar New Year Gift Sets’

Daesang Group’s meat specialty brand Hyesung Provision Meat Project is launching ‘2025 Lunar New Year Gift Sets’ featuring a variety of meat products ranging from high-quality Korean beef to cost-effective U.S. beef for the Lunar New Year. Notably, this year introduces the ‘Yukgam Hanu’ gift set, made with fresh Korean beef produced on the day of shipment through direct auction. The ‘Yukgam Hanu Whole Set (1kg)’ includes 1+ grade sirloin (200g), 1+ grade striploin (200g), 1+ grade brisket for soup (300g), and 1+ grade bulgogi (300g), covering the most in-demand cuts for grilling and soup during the holiday. The ‘Yukgam Hanu Grilling Set (1kg)’ offers a diverse selection of popular Korean beef grilling cuts, including 1+ grade sirloin (200g), 1+ grade striploin (200g), 1+ grade chuck flap tail (300g), and 1st grade rib meat (300g).

Laneige Launches 5 New Scents for Lip Sleeping Mask

Amorepacific’s Laneige Lip Sleeping Mask is a lip care product that nurtures healthy and vibrant lips while you sleep. Previously available in four scents, the Lip Sleeping Mask now adds five new scents: Vanilla, Mango, Gummy Bear, Sweet Candy, and Peach Iced Tea. These scents were first introduced last August in collaboration with the global e-sports team SK Telecom CS T1. Due to high demand from customers who tried the limited edition products, these scents have now been added as regular offerings.