APR Showcased K-Beauty Tech at CES... 70% Increase in Visitors

About 1,200 Visitors at CES 2025 Booth
Continuous Requests for Business Meetings, Including New Partnerships
"We Will Accelerate Efforts to Expand Global Sales Channels"

APR announced on the 13th that approximately 1,200 visitors came to its booth at CES 2025, the world's largest electronics and IT exhibition held from the 7th to the 10th (local time). This figure represents an increase of more than 70% compared to CES 2024 held last year.

For this CES, APR set up a booth twice the size of last year’s under its flagship brand 'MediCube' in the 'Lifestyle' section of the Venetian Expo Hall.

Photo of APR's booth at CES 2025. Provided by APR

At the booth, APR showcased cosmetics popular in overseas markets, including ▲PDRN ▲Collagen ▲Deep Vita C line, as well as key second-generation beauty devices such as ▲Booster Pro ▲Ultra Tune 40.68 ▲High Focus Shot ▲Booster Pro Mini.

According to APR, the number of visitors who were already familiar with the MediCube brand before visiting the booth increased this year. The composition of visitors also became more diverse, with visitors from various cultural backgrounds such as Caucasian, African American, and Latin American making up half of the attendees. The industries to which visitors belonged also diversified beyond beauty to include large-scale distribution, platforms, social networking services (SNS), logistics, media, and marketing.

Among the various products, beauty devices such as 'Booster Pro' and 'Ultra Tune 40.68' were especially popular, an APR official said.

Based on the network built at this CES, APR plans to accelerate its overseas business. In particular, since dozens of contacts left their information hoping for new partnership alliances, the company aims to continue expanding its sales channels.

An APR official stated, "The significantly increased interest in K-beauty and the rapid growth of MediCube over the past year drove the success of our CES booth operation, and through this, we obtained important data for expanding our overseas business. We will do our best to drive sales by expanding overseas sales channels in the new year."

Meanwhile, according to the organizer’s report, more than 4,500 booths were operated at CES 2025. The total number of visitors over the four days reached approximately 141,000.

Photo of APR's booth at CES 2025. Provided by APR