Choi Cheol-hong, Chairman of Boram Group, "Let's Open a New Horizon with the Spirit of Seyeopajuk"

Chairman Choi Cheol-hong Emphasizes “Seyeopajuk” Spirit for a Greater Leap Forward in 2025
Boram Group to Strengthen Total Life Care Services and Future Growth Engines
Focus on ESG Management and Customer-Centered Values for Sustainable Growth

Choi Cheol-hong, Chairman of Boram Group, stated in his New Year's address on the 13th, "We must prepare for a greater leap forward based on change, reflection, and the achievements of 2024."

Chairman Choi emphasized the meaning of ‘Seyeopajuk (勢如破竹)’, which signifies an overwhelming momentum that faces no opposition, saying, "In 2025, Boram Group must do its utmost to make it a year of responding to change and challenges, achieving even greater growth and advancement."

He added, "The group must effectively establish a total life care service system that covers the entire life span, positioning itself as a specialized company that cares for customers' entire lives," and said, "The five new business areas?pet care, bio-jewelry, green bio, MICE, and silver care?should serve as the foundation for realizing total life care for customers and act as future growth engines for the group by delivering tangible results."

He continued, "To ensure sustainable growth, ESG management must be further strengthened," and stated, "We must solidify our position as a socially responsible company by expanding the use of eco-friendly products, activating community contribution activities, and establishing sustainable management systems."

Finally, Chairman Choi encouraged employees, saying, "By increasing focus and decisively advancing business amid the changing market environment, we can open a new horizon for the funeral service industry," and expressed his hope that "Boram Group will continue to grow as the best life care company leading the industry, prioritizing customer-centered values."