KCC Signs Specialized Color Design Business Agreement with Doosan Construction

Collaboration for Color Development of "We’ve" and "We’ve the Zenith"

KCC announced on the 13th that it has signed a Memorandum of Understanding (MOU) for the specialized development of color design for Doosan Construction's residential brand.

At the MOU signing ceremony, both companies discussed plans to improve and standardize the color design manuals of Doosan Construction's representative residential brands, ‘We’ve’ and ‘We’ve the Zenith,’ and reaffirmed their commitment to cooperation.

KCC and Doosan Construction officials are taking a commemorative photo for the MOU signing. Photo by KCC

Through this MOU, KCC will develop and standardize color manuals for the interior and exterior walls, underground parking lots, and auxiliary facilities of Doosan Construction’s flagship residential brands, ‘We’ve’ and ‘We’ve the Zenith,’ and will also produce exclusive color catalogs to be distributed across all sites.

Additionally, KCC plans to infuse its color sensibility into five concepts of ‘We’ve’ and ‘We’ve the Zenith’: ▲spaces you must have ▲spaces filled with joy ▲spaces of love and happiness ▲spaces for thrifty living ▲spaces where everyday problems are solved, enhancing practical functionality with stylish design.

In particular, KCC aims to create residential spaces that users can safely utilize by developing colors with high visibility and clarity, and by applying color universal design that considers all groups, including the elderly and colorblind, thereby ensuring the safety of the spaces.

A representative from KCC’s Color Design Center stated, “Through the annual trend seminars, we have received positive evaluations of our colors and designs from many construction industry stakeholders, including Doosan Construction. We expect that KCC’s accumulated color design capabilities will contribute to enhancing the value of Doosan Construction’s residential brands through this MOU.”