CJ CheilJedang Expands Oceania Territory... 8 out of 10 Major Supermarkets Sell 'Bibigo'

Dumplings and Hot Dogs Now Available at IGA, Australia's Fourth Largest Supermarket
Bibigo Products Now Sold at 3,300 Major Supermarkets in Australia
"We Will Build a Dense Sales Network So Customers Can Enjoy Bibigo Anywhere"

CJ CheilJedang's Oceania 'K-Food New Territory Expansion' is gaining momentum.

On the 13th, CJ CheilJedang announced that it will start selling Bibigo products at the Australian major supermarket chain 'IGA'. The products to be introduced include three types of Bibigo Homestyle Dumplings (Pork, Pork & Kimchi, Vegetable), two types of Steamed Dumplings (Pork, Pork & Kimchi), and Cheese Hot Dogs, totaling six items. These will be gradually launched in IGA stores starting this month.

IGA is the fourth largest supermarket in Australia, with over 1,300 stores locally. Adding this to CJ CheilJedang's existing presence in the number one supermarket 'Woolworths' and the number two supermarket 'Coles', the total number of Australian stores selling Bibigo products reaches approximately 3,300. This accounts for more than 80% of the stores of Australia's top four major retailers, making it easier for consumers to experience Bibigo K-Food.

Cha Yoo-jin, head of CJ CheilJedang's Oceania division, said, "We are rapidly expanding sales centered on major local distribution channels that are mainly used locally," and added, "We will build a dense sales network across Australia so that customers can enjoy Bibigo anywhere."

Oceania, centered on Australia, is a key region where CJ CheilJedang is accelerating its 'K-Food global territory expansion.' The business has been actively pursued since 2022, and currently, Bibigo products are sold through major local distribution channels including Australian supermarkets and convenience stores, as well as New Zealand's major supermarket chains 'New World' and 'PAK’nSAVE.' Due to this active business expansion, CJ CheilJedang's Oceania region sales grew by 43% year-on-year from January to September last year.