Clean beauty brand Esnature successfully launched a market in collaboration with popular beauty creator Hunieon. This Hunieon Market offers Esnature's signature products with special sets and benefits, receiving enthusiastic responses from consumers.
The market, which started live at 8 PM on the 6th via the Zigzag platform, gained more trust through Hunieon's direct participation and recommendations.
The main product of this Hunieon Market, the 'Perfect Aqua Makeup Base Prep,' is a so-called makeup booster that locks moisture deep into the skin and adheres the base and color makeup smoothly without flaking, creating a flawless, smooth makeup finish like a polished egg.
In particular, it prevents foundation and cushion from clumping or lifting, enhances makeup durability without breaking down, and improves the color payoff of color cosmetics. It is also gentle on sensitive skin with EWG Green grade ingredients and has completed tests for makeup adhesion and 24-hour durability.
This market, composed of Esnature's best products, offers various options to provide consumers with customized choices.
The most notable option is the 3-piece set including 'Perfect Aqua Makeup Base Prep,' 'Aqua Squalane Moisturizing Cream,' and 'Aqua Squalane Mist,' with additional gifts of a full-size moisturizing cream, a mini size, and a moisturizing glow makeup puff.
Priced at a special market discount of 62% off, it attracted significant consumer interest and ranked first in the Zigzag beauty category on the first day of the market.
Hunieon has been a longtime user of Esnature's Aqua Squalane Moisturizing Cream and has shown deep trust in Esnature products by rejecting over 20 advertisements for other brands' creams.
The Aqua Squalane Mist, launched in October 2024, is also known as a consistently used item, with Hunieon having emptied four empty bottles, drawing great popularity among fans.
Also known by nicknames such as "foundation partner" and "foundation magnet," the Perfect Aqua Makeup Base Prep was introduced by Hunieon as an essential product to enhance makeup perfection, gaining high interest among consumers.
An Esnature representative expressed, "Since we offered unprecedented benefits and configurations during the market period, we hope many people experience the perfect skin makeup combination with Esnature products," conveying expectations for the first market.
This Hunieon Market is regarded as a successful collaboration case between the brand and creator beyond simple product sales and will run on the Zigzag platform until midnight on January 9.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
