Shin Yujeong, CEO of Able C&C, "Product Differentiation and Accelerated Global Market Expansion"

Strengthening Competitiveness in the Fierce Beauty Market

Shin Yoo-jung, CEO of beauty company Able C&C, stated in her New Year's address on the 8th, "We will create a year that does not fear challenges and changes in order to strengthen competitiveness in the fierce beauty market and leap forward on the global stage."

Shin Yujeong, the newly appointed Chief Executive Officer.

In her New Year's address, CEO Shin presented three main directions: ▲developing differentiated products ▲strengthening fandom through expanded communication with customers ▲expanding into global markets. Able C&C has built a brand portfolio encompassing basic and color cosmetics, as well as herbal and derma fields, including Missha, A'PIEU, Chogongjin, Stila, Cellapy, and Lapothicell.

On this day, CEO Shin emphasized the need to closely analyze customer needs and introduce differentiated products. This means differentiating formulations, packaging, and concepts to deliver products that satisfy customers. She also stressed the importance of further strengthening quality standards so that customers can trust and use the products with confidence.

CEO Shin also expressed her intention to enhance communication with customers through various channels and media. This follows A'PIEU's explosive growth last year through collaborations with diverse platforms such as Daiso and Musinsa. CEO Shin explained, "Instead of relying on big models or simply lowering prices, we must enable customers and brands to communicate together by utilizing various domestic and international channels and media," adding, "we will strengthen brand fandom."

In the global market, she pledged to solidify relationships with overseas partners and actively enter new countries and channels. In the case of the brand Missha, it has expanded into 38 countries worldwide with over 40,000 stores. CEO Shin Yoo-jung said, "There is no growth without change," and added, "I hope this year will be one in which both the organization and individuals grow by challenging and learning new tasks with an open mind."