CU, First in Convenience Store Industry to Introduce
Cake Shaped Like Rolled Towel
Filled with Cream Inside Crepe
CU, a convenience store operated by BGF Retail, announced on the 7th that the towel cakes, launched on the 2nd as the first in the industry, were completely sold out during the four days of pre-order sales on its own app 'Pocket CU'.
The towel cake is a dessert characterized by the shape of a rolled towel, with cream inside a thin crepe. It originated from the Chinese dessert 'Maojinjen' and has gained popularity mainly on social networking services (SNS).
The two types of towel cakes introduced by CU are the '405 Fresh Cream Towel Cake (5,000 won)', which contains milk cream and strawberry jam inside the crepe, and the '405 Choco Towel Cake (5,100 won)', which contains chocolate cream and chocolate chips. Both products weigh 130g, which is enough for one adult to enjoy as a dessert.
Both types of CU towel cakes were completely sold out on Pocket CU during the four days since pre-order sales began on the 2nd. The search term 'towel' also ranked first on Pocket CU.
Customers who pre-ordered this product can pick it up sequentially at nearby CU convenience stores starting from the 9th of this month. CU plans to increase production with manufacturing partners to make the product easily available at about 18,000 stores nationwide by the end of this month, including an offline release.
Previously, CU was the first in the industry to release Dubai chocolate, which was in global short supply last year, and sold out the initial quantity of 200,000 units in one day. Also, in the fourth quarter of last year, CU introduced chestnut tiramisu, which appeared on a cooking competition program, for pre-order sales just one week after its broadcast. The prepared quantity of 150,000 units sold out during the nine days of pre-order sales.
Kim Goni, a merchandise planner (MD) of the snack food team at BGF Retail, said, "In the past, we mainly discovered trending products offline, but recently we have been closely monitoring product trends in online spaces such as SNS and quickly introducing trending products faster than anyone else." He added, "Going forward, CU will continue to solidify its unique position in the distribution industry by being the first in the industry to introduce the best products."
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