Ad Tech Startup 'PulseAd' Secures 2 Billion Investment, Expands into Global Retail

Global retail media platform PulseAd announced on the 6th that it recently secured an investment of 2 billion KRW in its PreA round. Smilegate Investment, which has experience investing in adtech and retail sectors, led this round, with Bon Angels participating as a co-investor.

Founded in March last year, PulseAd demonstrated rapid growth potential by raising over 3 billion KRW in capital during its first year. Even before this PreA round, the company had built a network within the startup ecosystem through support from SparkLabs, CJ ENM, and the TIPS program.

Since its inception, PulseAd has focused on developing technologies and strategies to achieve high advertising performance targeting the global retail market. Notably, it became the first in Korea to establish a corporate entity and sign a technology partnership (Verified Partner) with Amazon in the AdTech field within just one month. Subsequently, it developed solutions to optimize advertising on Amazon, providing advertising solutions that have enabled numerous K-beauty brands, including ‘Wish Company,’ which recorded annual sales of 72 billion KRW, to achieve success.

Yoon Geoseong, CEO of PulseAd, said, “Through this investment, we will accelerate our efforts to strengthen our position in the global advertising market. Starting with Amazon advertising solutions, we plan to expand to various global retail channels such as TikTok and Walmart, supporting brands that sell products to operate their advertising more effectively.”

Meanwhile, PulseAd’s team includes CEO Yoon, formerly head of KakaoStyle Zigzag, along with members who have diverse experience and expertise from Google, Coupang, LINE, Kakao Games, and Neowiz. A company representative stated, “Based on this PreA round, we will continuously recruit outstanding talent to further enhance our competitiveness and focus on providing the most effective advertising solutions that connect brands and consumers, leading innovation in the global adtech market.”