[New Year's Message] Oh Gyusik, LF Vice Chairman, "Brand Management and Overseas Market Expansion Are Top Priorities"

Negative Economic Impacts from High Exchange Rates, Domestic Demand Slump, and Export Slowdown
Continued Global Expansion... Strengthening Cooperation in Food and Real Estate Beyond Fashion
"The Path to Sustainable Growth and Survival Is to Change and Innovate with a Customer-Centric Approach"

Oh Gyusik, Vice Chairman and CEO of LF, presented 'brand-centered management' and 'global expansion' as the key themes the company will pursue this year.

Oh Gyusik, Vice Chairman and CEO of LF. Provided by LF

According to LF on the 3rd, Vice Chairman Oh emphasized at the New Year's ceremony held the day before, "This year, the negative economic impacts such as high exchange rates, domestic demand stagnation, export slowdown, and social uncertainty will come simultaneously like a 'perfect storm.' To prepare for this, we will focus on investments centered on our core businesses and brands, and prioritize expanding overseas markets."

Vice Chairman Oh also stated, "The more difficult and uncertain the market environment becomes, only brands and companies loved by customers can survive. Based on the achievements of Hazzys, Daks, Dunst, Atte, Barber, and Kin, which solidified their influence in the market and continuously expanded their customer base last year, each brand will transform with a 'customer-centered' approach to secure differentiated competitiveness this year as well."

He added, "This year, we expect the full-scale global expansion of Atte Cosmetic," and "In addition to fashion, we plan to expand overseas investment assets in the food and real estate businesses and strengthen cooperation with overseas partners."