Hwahae Recruits Kim Jungwon, Former CPO from One of Korea's Top 3 Big Tech Companies

Focusing on Product Development Specialized for the Global Market

Birdview, the operator of the beauty platform Hwahae, announced on the 3rd that it has recruited Kim Jeongwon, Chief Product Officer (CPO) from one of Korea's top three big tech companies, to accelerate its global business expansion.

CPO Kim Jeongwon is an expert who has led growth for 10 years as a Product Owner (PO) and PO Lead at tech companies including Netmarble, Naver, Kakao, Toss, and Cream. In particular, at Toss, he contributed to the growth of Toss's advertising business into a core focus by implementing user-friendly strategies that connect users and brands.

Jungwon Kim, Chief Product Officer of Hwahae

Based on CPO Kim's extensive experience and expertise, Hwahae plans to establish product strategies optimized for the global beauty market and build B2B (business-to-business) and B2C (business-to-consumer) services where K-beauty brands can grow together with Hwahae, solidifying its position as a K-beauty platform.

CPO Kim said, “I joined Hwahae because I deeply resonate with the data capabilities accumulated over the past 10 years, its unique position in the beauty sector, and its future growth potential in the global market. I will contribute to further activating Hwahae’s healthy virtuous cycle where smart consumer choices lead to brand growth.”