[New Year's Message] Kim Won-gyu, CEO of LS Securities, "Challenging Financial Environment... Promoting Sustainable Growth"

Kim Won-kyu, CEO of LS Securities, delivered a New Year's message on the 3rd, urging thorough preparation to achieve sustainable growth so that the new vision for 2025 can be realized.

Kim asked employees to ▲achieve the 2025 business goals, along with ▲establishing a sustainable profit model, ▲complying with compliance regulations, and ▲securing synergies from changes in governance.

He stated, "The difficulty of generating profits is increasing compared to the past," and added, "Within the industry, the distinction between companies that grow and those that stagnate is becoming clearer."

He emphasized, "If we fail to show growth ourselves, customers will never trust us. Never forget that our credit comes from our performance."

He also urged, "Secondly, we must strengthen our ability to generate absolute returns that are market-neutral and unaffected by market changes," adding, "We need to enhance our digital business competitiveness to broaden our customer base and expand coverage to strengthen our corporate finance capabilities."

He continued, "In the trading sector, which generates profits from market volatility, we must also create a market-neutral business model," and added, "All business units should discover new businesses for long-term growth." This means building a partnership model with customers based on top-level expertise and growth.

Regarding compliance, he noted, "It can be realistically difficult to fully understand and apply all relevant regulations during work processes," and pointed out, "Judgment can also be shaken by immediate greed."

He further stated, "However, we must keep in mind that a single mistake can cause us to lose the reputation and trust we have built over time overnight," emphasizing, "Achievements outside the bounds of the law are nothing but a house of cards. Please strive to make compliance not something special, but a part of our daily routine."

On synergies from governance, he explained, "Since changing our name to LS Securities and joining the group, our status has changed significantly," and added, "Now, while enhancing the core competitiveness of each business unit, we must also play a leading role in raising the group's brand value."

He continued, "As the only financial company in the LS Group, we must be recognized for having started off on the right foot," and urged, "Actively discover business opportunities that can increase synergy with the group in each of your tasks and improve execution."

Kim said, "There is a saying in The Art of War, 'Dongju Gongje (同舟共濟),' which means everyone works together to overcome difficulties while crossing a river in the same boat," and emphasized, "Although we are facing a challenging financial environment, I believe that if we unite as one team with a shared goal, we can achieve results and grow into the best financial investment company."

He added, "To realize our vision, 'Let's Start, Make Tomorrow,' LS Securities will not be complacent as financial experts but will continuously challenge itself for customer success and achieve sustainable growth," concluding, "We will grow together with various stakeholders and contribute to creating a better society."