Kakao announced on the 27th that it will collaborate with the Netflix series Squid Game Season 2 to present character collaborations and various 'Chunsik-i Game' content on the KakaoTalk platform.
Kakao marked the start of the 'Chunsik-i Game' by releasing a brand collaboration video featuring 'Chunhee' through the 'Profile Full View' section of KakaoTalk profile updates. They also launched mini emoticons and plan to sequentially introduce game-type content utilizing various services and features of KakaoTalk such as Gift, # Search, Peng, and Talk Channel.
Along with this, collaboration goods will be released. The goods include a total of 13 items such as Chunhee and 'Player Ryan' dolls, keyring dolls, socks, T-shirts, and deco stickers. These can be purchased at online and offline Friends Shops, KakaoTalk Gift, and Musinsa. All stores, including Kakao Friends flagship stores in Gangnam and Hongdae, will be newly decorated with this collaboration theme.
KakaoTalk Gift will open a Chunsik-i Game special exhibition starting today, showcasing 14 collaboration products from 11 brands related to Squid Game Season 2. The lineup includes exclusive items available only on Gift such as ▲Instax Mini 12 package ▲Jung Kwan Jang Hwal Gi Ryeok Booster 3X ▲Volvik golf ball set ▲Legotte tumbler gift set ▲Cargo container camping gear ▲Oxford blocks.
A Kakao representative stated, "Going forward, Kakao Friends plans to expand the brand’s scope through collaborations with various global intellectual properties (IP)."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
