Expanded ‘Samjin Premium Set’ Combining Premium and Practical Value
Online, Phone, and Direct Store Delivery Orders Accepted Until the 22nd of Next Month
Samjin Fish Cake (CEO Park Yong-jun) is launching the full-scale sale of six types of Lunar New Year gift sets ahead of the 2025 Lunar New Year holiday.
As the era of high inflation continues, the distribution industry is introducing holiday gift sets and various discount promotions that reflect trends such as "practicality," "utility," "cost-effectiveness," and "emotional value," reducing the burden on consumers.
In line with these trends, Samjin Fish Cake has started selling six types of Lunar New Year gift sets ranging from "practical" to "premium" options. Since their launch, the "Samjin Premium Set No. 1," loved as a cost-effective gift, has increased its sales volume during the holiday period by about 25% compared to the 2024 Lunar New Year.
Additionally, until the 22nd of next month, customers purchasing large quantities of gift sets?20, 50, 80, or 100 units or more?will receive discounts based on the purchase quantity tier.
The 2025 Samjin Fish Cake Lunar New Year gift sets are composed of the I Geum-bok Premium Set Special Edition (100,000 KRW), I Geum-bok Premium Set (80,000 KRW), Samjin Premium Set No. 1 (50,000 KRW), Samjin Premium Set No. 2 (65,000 KRW), 1953 Set No. 1 (30,000 KRW), and 1953 Set No. 2 (40,000 KRW).
The premium line, I Geum-bok Premium Set, is a gift set composed of the finest fish cakes carefully selected by master fish cake artisan I Geum-bok, the daughter-in-law of the founder of Samjin Fish Cake, who has been making handmade fish cakes for over 30 years under strict standards.
The I Geum-bok Premium Set Special Edition includes I Geum-bok premium fish cake soup, premium conch fish cake, premium shrimp fish cake, premium squid fish cake, premium bars (sausage cheese, shrimp cheese), fish cake hot pot sauce, and white tar sauce. It also adds premium handmade abalone fish cake, handmade scallop fish cake, handmade shrimp fish cake, and handmade octopus fish cake made with premium ingredients, elevating the set’s status as the highest-grade gift set among Samjin Fish Cake products. This gift set is sold in a limited quantity of 1,600 units during the holiday period.
The I Geum-bok Premium Set includes I Geum-bok premium fish cake soup, premium conch fish cake, premium shrimp fish cake, premium squid fish cake, premium bars (sausage cheese, shrimp cheese), and special sauces that enhance the flavor of the fish cakes, including white tar sauce and fish cake hot pot sauce, increasing the product’s value.
The Samjin Premium Set No. 1 consists of Dangmyeon Jinjja Manheun Dotomneomo, Yachae Jinjja Manheun Dotomneomo, Buchu Japchae Neun Dotomneomo, Hotttaengcho Mari, Kkankanhan Tteok Mari Eomuk, Kkankanhan Beoseot Eomuk, Kkankanhan Yachae Mari Eomuk, Ojingeo Ball, Samgak Dangmyeon, Tanggeulhan Cheese Eomuk Goso Hanmat, Hongdan, Teuk Nakyeop, and Ojingeo Ttaengso. Samjin Premium Set No. 2 includes Dangmyeon Jinjja Manheun Dotomneomo, Yachae Jinjja Manheun Dotomneomo, Buchu Japchae Neun Dotomneomo, Hotttaengcho Mari, Urigajok Kkankanhan Tteok Mari Eomuk, Urigajok Kkankanhan Beoseot Eomuk, Urigajok Kkankanhan Yachae Mari Eomuk, Ojingeo Ball, Samgak Dangmyeon, Tanggeulhan Cheese Eomuk Goso Hanmat, Hongdan, Teuk Nakyeop, Ojingeo Ttaengso, Tongsae Mari, and Sunsal Bar (vegetable, spicy, squid), respectively. These sets can be used in various ways such as side dishes, snacks, or meal replacements. Both sets come with wasabi-flavored dip sauce and fish cake hot pot sauce, allowing for simple preparation without additional ingredients.
The practical line gift sets, 1953 Set No. 1 and 1953 Set No. 2, are also available. The 1953 Set is a gift set containing traditional fish cakes and sauces that reflect the long history of Samjin Fish Cake, which began in 1953, offering a practical price, generous quantity, and deep fish cake flavor.
1953 Set No. 1 includes Hongdan, Ddakhan-kki Eomuk Tang (mild flavor), Yachae Tongtong, Haemul Nemo, Teuk Cheonsa-gak, Teuk Nakyeop, wasabi-flavored dip sauce, and fish cake hot pot sauce. 1953 Set No. 2 includes Hongdan, Samgak Dangmyeon, Yachae Tongtong, Haemul Nemo, Tanggeulhan Cheese Eomuk Goso Hanmat, Ddakhan-kki Eomuk Tang (mild flavor), Cheon Oranda, Teuk Cheonsa-gak, wasabi-flavored dip sauce, and fish cake hot pot sauce.
The Samjin Fish Cake 2025 Lunar New Year gift sets can be purchased via phone orders and online orders until January 22. All gift set products are also available for in-store purchase at Samjin Fish Cake’s nationwide directly operated stores, but sales may end early if the maximum production quantity is exceeded.
Samjin Fish Cake’s "Fish Cake Gift Sets" were planned and launched by CEO Park Yong-jun, the third-generation leader of Samjin Fish Cake, who actively entered the fish cake industry to establish a "fish cake gift culture." The "Fish Cake Gift Sets," combining premium quality with cost-effectiveness and practicality, have recorded early sell-outs every holiday season, becoming popular holiday gifts.
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