Jeju Beer Launches New Product Capturing the Charm of Jeju

Jeju Beer announced on the 24th that it has strengthened its beer lineup by launching two new products combining the sweetness of mango and the unique freshness of tropical fruits, following the release of GomPyo Highball in June.

'Jeju Nouveau Mango' and 'Jeju Dolkorom Mango' are two new products inspired by Jeju Island and mango, each with its own unique charm.

Jeju Nouveau Mango is the second beer launched after the premium non-alcoholic beer 'Jeju Nouveau' in 2022, characterized by the refreshing taste of mango and the distinctive tropical fruit aroma of mango. Jeju Nouveau has received positive reviews for applying Jeju Beer's brewing system to eliminate the blandness often found in non-alcoholic beers. With the growing trend of 'Healthy Pleasure' and a drinking culture that enjoys light consumption, it is expected to have high satisfaction.

As a non-alcoholic beer, it offers a pleasant relaxation along with the sweet and tangy flavor of mango, allowing consumers to experience the natural sweet and fresh taste of mango.

'Jeju Dolkorom Mango' is named based on the Jeju dialect word 'Dolkorom,' which means sweet or sugary. Jeju Dolkorom Mango is crafted to let you enjoy the deep flavor of malt. As a light lager, it is brewed softly and subtly, with added mango concentrate to enhance the sweetness of mango and the fresh aroma of tropical fruits, giving it a tropical charm. This refreshing and smooth beer with a relaxed tropical vibe offers a mild taste and low alcohol content, making it easy for anyone to enjoy. Its design, inspired by the tropical resort atmosphere, is expected to bring the excitement and relaxation of a vacation to everyday moments.

The non-alcoholic Jeju Nouveau Mango is available for purchase online through Jeju Beer's official website and Naver Smart Store, while Jeju Dolkorom Mango will gradually be introduced to consumers through various sales channels. Accordingly, various marketing activities, including events, will also be carried out.

A representative from Jeju Beer said, “In the rapidly changing consumer trends such as highballs and beer balls, we have newly developed craft beers based on mango. As this is the second product of the non-alcoholic beer 'Jeju Nouveau,' which has received positive reviews among enthusiasts, we will continue to strive to lead the premium non-alcoholic beer market in the future.”