Held under the theme of 'Entertainment with AI'
Kakao Entertainment concluded its in-house artificial intelligence (AI) hackathon, 'ENTERTHON 2024,' and announced four award-winning ideas on the 23rd.
ENTERTHON is a contest for employees that collects ideas and reviews their actual application. Started in 2022, this year it called for project planning ideas under the theme 'Entertainment with AI.'
This year, ideas that create new fandom cultures through AI stood out. The grand prize was awarded to 'Top 100 Comment Hotspots,' which developed an AI model that measures users' reactions to music comments and applied it to the Melon chart. Unlike existing charts based on streaming aggregation, this idea formed a new standard music chart called 'Top Comment Hotspots' based on Melon users' reactions to music.
The excellence award went to 'Comentents,' which processes the best comments from KakaoPage webtoons and web novels using AI for social network service (SNS) promotion and marketing. The merit awards were given to 'Fanmade Live Highlights,' which provides summarized videos analyzing fans' chat and reactions data with AI after an artist's real-time live ends, and 'Mudeokhu,' which extracts Melon's rapidly rising music data and offers AI analysis results explaining the reasons to users.
The winning teams will receive prize money and opportunities to review feasibility and apply their ideas to actual business.
Kim Kibum, Chief Technology Officer (CTO) of Kakao Entertainment, said, "This year, a variety of ideas emerged that combine AI technology with all sectors of entertainment such as story, music, and media, showing Kakao Entertainment's unique strengths." He added, "Leading with Kakao Enter AI brand Helix, we will continuously strengthen AI technology development capabilities and drive the entertainment industry in both content and technology."
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