Prinker Korea Strengthens Presence at Malaysia's 'K-Beauty From Seoul'

Prinker Korea Co., Ltd. participated in the 'K-Beauty from Seoul' pop-up exhibition held in Kuala Lumpur, Malaysia, showcasing its world’s first digital tattoo printer, 'Prinker,' and received great response.

The event, held at the Exchange TRX Mall in Kuala Lumpur, successfully promoted the excellence of innovative Seoul beauty tech and aimed to diversify the global markets of promising Seoul beauty companies. The Exchange TRX Mall, the venue, is a representative complex shopping mall in Malaysia, established as a cultural and shopping hub attracting over 22 million visitors annually.

As a leading beauty & lifestyle company from Seoul, Prinker Korea Co., Ltd. participated in the exhibition to focus on introducing 'Prinker' to local distributors, industry professionals, influencers, and the general public, allowing them to experience live demonstrations.

The 'Prinker' introduced this time is an innovative tattoo printer gaining attention in the global digital beauty tech market, featuring technology that can easily print tattoos in just one second. It uses ink made from skin-safe cosmetic ingredients, designed so that anyone, regardless of age or gender, can enjoy tattoos without burden. Notably, the ink is water-resistant but easily removable with soap, making it a highly regarded temporary tattoo solution that allows users to freely enjoy tattoos whenever they want.

Additionally, 'Prinker' offers countless tattoo designs through its dedicated app, expanding the range of tattoo design choices. Besides the prepared diverse designs, the app is continuously updated in real-time with new designs. Furthermore, users can upload their own designs or input desired phrases to print personalized custom tattoos. These features are highly popular among the MZ generation, who value individuality, and attracted particular interest at this event.

According to Prinker Korea Co., Ltd., visitors who stopped by the Prinker booth at the TRX Mall event experienced digital tattoos firsthand and expressed amazement at the product’s innovation and ease of use. Especially, well-known local influencers and major distributor representatives in Malaysia experienced 'Prinker' and highly evaluated its potential in the local market, making it an opportunity to gauge the prospects of the Malaysian market.

Malaysia is a promising market where the cosmetics industry is rapidly growing and interest in K-Beauty is increasing, with the beauty industry market size expected to reach approximately $129 billion (185 trillion KRW) by 2027. With this exhibition participation, Prinker Korea Co., Ltd. showcased the advanced technology of K-Beauty and left a strong impression on consumers worldwide. Leveraging the innovation of digital tattoos, the company plans to accelerate its market penetration in Malaysia and use it as a foothold to further expand into the global market.

An official stated, “Prinker is an innovative product designed to reduce the burden of traditional tattoos and allow anyone to enjoy tattoos easily and enjoyably. It is very meaningful to showcase Prinker’s technology to the global market through this event,” adding, “We will continue to strengthen localization strategies and expand the market continuously by presenting a new paradigm of K-Beauty in the global market, including Malaysia.”