Kakao Selected as Outstanding Partner 'KPP' Among Official Agencies Operating Kakao Moment

Kakao announced on the 18th that it has selected its 2025 partners for the 'KPP (Kakao Premier Partner)' program, which is operated to promote mutual growth and cooperation with official agencies of the advertising platform Kakao Moment.

Since its pilot operation began in May 2018, the KPP program has been ongoing for seven years. It is a system that selects outstanding partners among the official agencies operating Kakao Moment and supports their continuous growth.

KPP program partners are selected annually through applications from all official agencies, with comprehensive evaluations based on sales and growth rate, operational capabilities, success cases, and potential for growth and collaboration as partners.

This year, a total of 18 agencies were selected as KPP program partners. Kakao grants the partners the 'KPP Certification Mark' and supports branding and marketing through initiatives such as webinars on successful advertising strategies at Kakao Business Seminars.

Additionally, Kakao provides support including regular meeting programs, campaign consulting programs, and sales support materials. Other events such as CEO roundtable meetings, open roundtables for marketers, and Kakao Partners Connect are also held.

Kakao plans to strengthen promotions to support sales growth next year and expand touchpoints with marketers by continuing the 'Kakao Partners Connect' event held this year.

Jeon Hyun-soo, Leader of Kakao Advertising Business Performance, said, "Through the KPP program, we have enhanced the competitiveness of our partners and continued successful cooperation with Kakao," adding, "We plan to explore various support measures for the growth and synergy of Kakao’s business partners."