Featuring, 'Annual Strategy Guide for Influencer Marketing' Published

Influencer Selection Criteria, Expected Manuscript Fees, and Contract Checklist
Practical Reference Materials Provided

Featuring, a social network service (SNS) data analysis company, announced on the 17th that it has published the '2025 Influencer Marketing Annual Strategy Planning and Execution Guide' report to provide insights that can maximize the performance of marketing campaign operations in 2025.

Although the demand for influencer marketing by companies has recently increased, there has been a lack of materials presenting qualitative and quantitative performance indicators and work guidelines. In response, Featuring created the report to help brand marketers, advertising practitioners, and corporate stakeholders establish effective marketing plans based on data.

The newly published report includes practical information such as ▲influencer selection criteria ▲estimated script fees for Instagram and YouTube content ▲checklists for influencer contracts ▲performance measurement indicators for marketing efficiency, based on Featuring's AI engine that collects and analyzes over 300 million SNS data in real time and its collaboration experience with more than 12,000 clients.

In particular, it contains scoring methods to evaluate ▲brand suitability ▲authenticity ▲history of negative issues ▲cost-effectiveness (ROI), which companies and brands should consider when selecting influencers to enhance marketing efficiency.

Jang Ji-hoon, CEO of Featuring, said, “This report was published to provide practical help to practitioners struggling with evaluating influencer marketing efficiency,” and added, “We plan to continuously discover and share insights obtained through Featuring AI to enable practitioners to make rational decisions.”