Daejeon City Develops Integrated Beekeeping Product Brand 'Hanbat Cheonyeon Beolkkul'

A Modern Interpretation of Bees and Flowers Inspired by Natural Honey

Daejeon City Beekeeping Products Integrated Brand 'Hanbat Natural Honey' / Daejeon Agricultural Technology Center

The Daejeon Agricultural Technology Center announced that it has developed an integrated brand for apicultural products, "Hanbat Cheonyeon Beolkkul."

The design, developed by a professional design company and finalized through discussions with the Agricultural Technology Center, Daejeon Design Promotion Agency, and the Beekeeping Research Association, modernly reinterprets bees and flowers, inspired by natural honey that embodies the values of slowness and coexistence.

Any farm engaged in beekeeping and registered in Daejeon can use the brand for a variety of products such as honey, pollen, and bee venom. This is expected to not only enhance consumer awareness but also have a positive impact on the sales of apicultural products.

Lee Hyosuk, Director of the Daejeon Agricultural Technology Center, said, "With the development of the integrated brand for apicultural products, we hope to diversify and expand the sales channels for local beekeeping farms both domestically and internationally. We will do our utmost to ensure that more consumers can enjoy honey made with the pure nature of the Daejeon area and the dedication of our farmers."

This content was produced with the assistance of AI translation services.