Inseng Beer, New Menu 'Bunmoja Bomb Zico Chicken' Gains Great Popularity

Insaeng Beer, a brand of Wevelopment Co., Ltd., has gained great popularity by surpassing 30,000 sales within three months of launching its new menu.

Led by co-CEOs Seungmin Jeong, Hyesung Choi, and Taehyun Kim, Wevelopment Co., Ltd. introduced the new autumn menu item ‘Bunmoja Bomb Zico Chicken’ to boost franchise store sales. ‘Bunmoja Bomb Zico Chicken’ is a menu combining the chewy texture of bunmoja, boneless chicken, and spicy seasoning, developed targeting the MZ generation who prefer bold flavors and textures.

With 100% marketing support from the Insaeng Beer headquarters, a large-scale marketing campaign was conducted, resulting in Insaeng Beer emerging as a hot spot among young people. ‘Bunmoja Bomb Zico Chicken’ recorded over 30,000 sales within three months of its launch, establishing itself as a bestseller for Insaeng Beer.

Moreover, the headquarters of Wevelopment Co., Ltd. regularly develops and launches new menus to increase sales and visitor numbers at existing franchise stores.

Insaeng Beer aims to be a space enjoyed by all ages based on a modern interior that interprets the warmth of traditional hanok architecture in a contemporary way. Additionally, through its signature ‘slushy beer’ matured at low temperature for 48 hours to enjoy a refreshing taste until the last sip, and a variety of reasonably priced side dishes, it increases customer visit frequency.

Riding on its domestic popularity, Insaeng Beer plans to accelerate its global expansion by opening a new store at the Source Mall in Buena Park, California, USA.

An official from Insaeng Beer headquarters stated, “As a result of launching the new menu and the headquarters’ extensive marketing support, it is understood that franchise stores nationwide have greatly benefited from the new menu launch. Going forward, as a company leading the domestic pub culture, we will bring happiness to more people through business strategies that satisfy franchise stores, headquarters, and consumers alike.”