JYP Entertainment Subsidiary JYP360 Changes Name to 'Blue Garage'

"Targeting the Global Market through IP-Based Technological Innovation"

JYP Entertainment's subsidiary JYP360 announced on the 10th that it will change its company name to 'Blue Garage.'

This name change reflects the company's intention to expand beyond simply operating IP (intellectual property)-based businesses to becoming a tech innovation company centered on platforms and AI technology.

JYP360 was established in 2021 to develop IP-based businesses including MD (merchandise planning) and commerce. The new name, Blue Garage, symbolizes a space leading technology-driven innovation in the entertainment and music industries. In addition to the existing fandom platform business it produces and operates, the company is combining its unique IP production expertise with AI technology to expand synergy with its core business and build next-generation business models.

In particular, it plans to introduce a new paradigm in entertainment content production through an innovative AI artist project in the future. Furthermore, it will continue efforts to enhance content production efficiency using AI technology and to develop various IP products and services by integrating technology and creativity.

A Blue Garage representative said, "This name change is more than just changing the name; it is a strategic declaration for expanding technology-centered IP business and targeting the global market," adding, "Through sustainable and future-oriented business models, we will further strengthen JYP Entertainment's global position."