IGAWorks Launches AI Creative Platform 'PixType'

Advertising Production Time Reduced by 70%
Costs Cut by 50%

IGAWorks announced on the 10th that it has launched the AI-based creative platform ‘Fixtype.’

Fixtype is a platform that combines IGAWorks’ accumulated advertising performance data with generative AI technology to realize collaboration between human designers and AI. Based on data accumulated from practical work sites, AI supports the production of optimized customized advertisements.

Pick Type

Fixtype complements human designers’ work through two types of AI solutions: ‘AI Senior Designer’ and ‘AI Junior Designer.’ The AI Senior Designer provides creative ideas and strategic direction, while the AI Junior Designer automates repetitive and time-consuming tasks, allowing designers to focus on essential creative work.

During the one-year pilot service period starting in January this year, Fixtype produced over 60,000 advertisements, proving its practicality and efficiency. More than 150 advertisers participated, and designers collaborating with Fixtype’s AI recorded a threefold increase in average monthly production. At the same time, production costs were reduced by 50%, generating tangible results for advertisers.

IGAWorks is developing additional solutions based on Fixtype that can perform various roles such as AI Art Director, AI Copywriter, and AI Video Producer. Through this, the company plans to evolve into a total creative AI platform covering the entire advertising production process.

Ma Gukseong, CEO of IGAWorks, said, “Fixtype combines AI technology with a deep understanding of the advertising production process to create innovative value in the market,” adding, “We will establish a new industry standard through a high-quality advertising production solution focused on tangible results.”