Benefia Clients Over 3,700 Companies and 1.3 Million Employees
SSG.com Products Purchasable with Welfare Points
SSG.com announced on the 10th that it has formed a strategic partnership with Benefia, a corporate welfare platform operated by SK M&S, to expand its affiliate marketing channels.
Benefia is a workplace welfare platform that supports approximately 1.3 million employees of about 3,700 client companies in using welfare benefits at affiliated stores. Its major clients include public institutions, local governments, leading domestic conglomerates, and foreign companies.
SSG.com explained that this partnership was promoted to maximize business synergy between the two companies. SSG.com has secured new customers among Benefia’s verified purchasing power employees, and Benefia customers can now purchase products handled by SSG.com?from fresh food to luxury goods?using welfare points.
SSG.com is also strengthening collaboration with other companies. Following the membership partnership agreement signed last year with Online Pharm, a healthcare distribution company affiliated with Hanmi Science, SSG.com launched Shinsegae Department Store Mall on KakaoTalk Shopping in October.
Bang Seungjae, head of marketing at SSG.com, said, "We will continue to expand our affiliate channels so that various customers can enjoy the joy of trusted shopping, which is the value SSG.com pursues."
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