"Norwegian Fresh Salmon at 3,000 Won Range"... Lotte Mart Offers Discounts for Year-End Home Party Season

Discounts for One Week Starting the 12th... 30 Tons of Stock Prepared
Presented in Easy-to-Cook Fillet Form

Lotte Mart announced on the 10th that it will offer Norwegian fresh salmon at the lowest price level for a week starting from the 12th, in celebration of the year-end home party season.

During this period, at all stores, Lotte Mart will sell Norwegian "Naega Mandeuneun Yeoneo (100g, sashimi grade)" and "Naega Mandeuneun Yeoneo (100g, grilling grade)" to L.Point members at 3,591 KRW and 3,339 KRW respectively when paying with event cards (Lotte, Shinhan, NH Nonghyup, Samsung). This is a 40% discount from the regular price.

A representative promoting "I Make Salmon" at Lotte Mart Zeta Plex Jamsil Branch. Photo by Lotte Mart

This price is the cheapest compared to other large marts and is the lowest price Lotte Mart has offered this year. To prepare for this event, Lotte Mart made advance contracts starting in August and secured a total of 30 tons of salmon raw material.

The salmon sold by Lotte Mart is rated Superior grade, characterized by its vivid bright red color and firm texture. To preserve the freshness of the salmon, it is imported by air directly from Norway without passing through intermediate distributors after local processing.

Lotte Mart sells the salmon in fillet (boneless) form, which is convenient for direct cooking during the year-end home party season. Since the product has all fish bones removed, it can be used in various dishes such as sushi and sashimi rice bowls according to preference. Based on cumulative sales from January to November this year, Lotte Mart's seafood fillet sales increased by about 50% compared to the same period last year.

Meanwhile, to match the home party season, Lotte Mart offers "Premium Bluefin Tuna Assorted Sashimi (300g)" at a 20% discount to L.Point members for 29,900 KRW. Additionally, at over 80 stores nationwide including Zeta Flex Jamsil, Uiwang, World Cup, and Gwangbok branches, "Norwegian Fresh Salmon Sushi (16 pieces)" and "Yellowtail Sashimi (250g)" are offered at a 20% discount to L.Point members, priced at 15,600 KRW and 19,920 KRW respectively.

Jo Seong-yeon, MD (Merchandiser) of Lotte Mart Super Seafood Team, said, "In the ongoing high inflation situation, we have prepared salmon priced in the mid-3,000 KRW range, the cheapest price we have sold this year, to stabilize consumer prices. We will continue to offer salmon promotions with exceptional prices every month to greatly ease the burden on consumers' shopping baskets."