G2G International Wins Two Awards in Tmall Fashion Category

- Proven Industry Leadership through Selection as 'Outstanding Partner' and 'Top Brand Service Provider'

[Photo by G2G International - G2G International selected as the top company in two fashion categories on China's e-commerce platform Tmall Global for 2024]

G2G International (hereinafter G2G) has established itself as a top-tier operator in the fashion category by receiving the 2024 Fashion Category ‘Outstanding Partner’ and ‘Outstanding Brand Service Provider’ awards from China’s e-commerce platform Tmall Global. This prestigious honor is awarded to only three companies out of over 3,000 global operators, serving as a testament to G2G’s achievements. Additionally, on the 5th, G2G was recognized for its contribution to expanding the mass export of Korean food products and received a commendation from the Minister of Trade, Industry and Energy.

Tmall Global is a globally renowned Chinese cross-border e-commerce platform that acts as a hub connecting numerous global brands with Chinese consumers. G2G achieved this award for the second time following 2022, demonstrating continuous innovation and unique strategies, maintaining its consistent performance as a bridge linking global consumers and brands.

G2G leads the successful entry of Korean brands into the Chinese market through integrated solutions encompassing not only the operation of Chinese e-commerce platforms including Tmall Global but also logistics, marketing, and offline business.

Operating flagship stores on Tmall across various categories, including fashion brands such as FILA, Dunst, SIENNE, RONRON, LOEUVRE, and KIRSH, as well as aT Korea Agro-Fisheries & Food Trade Corporation (F&B), W.Dressroom (beauty), and SO NATURAL (beauty), G2G has solidified a strong position based on customer experience-focused services and differentiated brand management capabilities.

In particular, for the fashion brand Dunst, following the successful operation of its Tmall Global store, G2G collaborates on its entry into the Chinese domestic market by providing a one-stop all-in-one service. This includes opening a Tmall domestic mall, operating live commerce on Douyin (the Chinese version of TikTok), marketing activities through Xiaohongshu and Weibo, and comprehensive domestic logistics services in China.

According to the company, the successful entry of partner companies into the Chinese market was made possible by G2G’s operational capabilities, platform-specific tailored strategies for consumers with different characteristics, and a comprehensive understanding of the local Chinese market. This has reinforced G2G’s role in supporting Korean brands’ entry into China.

G2G’s solid position in the industry began with F&B distribution. Since 2017, HBAF (BAP Honey Butter Almond), which has maintained a strategic partnership with G2G, has consistently held the number one position for imported almond products in China and is present in approximately 50 online and 800 offline channels, totaling around 50,000 stores.

Notably, this year, HBAF is preparing to open offline flagship stores on Nanjing Road, Shanghai’s main street, and in Chongqing’s Chongqing Shibajie tourist special zone, which boasts the largest population in China. The Chongqing store is expected to become a landmark of Chongqing Shibajie, featuring a large-scale store characterizing an entire building of about 1,000㎡. Beyond HBAF, G2G operates several other food brands and has received a commendation from the Minister of Trade, Industry and Energy. The company continues to strengthen its position in the industry through ongoing research, development, and investment.

By accurately identifying the unique characteristics of each brand and successfully implementing localization strategies, G2G provides customized services to various segments of Chinese consumers, establishing itself as a key partner for numerous Korean brands.

G2G CEO Kim Sung-gyeom stated, “This award is another achievement following 2022, demonstrating the results of our customer-centric strategy and innovative brand management,” adding, “G2G will continue to write the success story of Korean brands in the global market.”

In fact, besides the two awards in 2022 and 2024, G2G has been recognized for its operational capabilities through various awards such as the 2019 Tmall Global Outstanding Partner Award and the 2020 Tmall Best Rookie Brand Award. It has also been selected as a five-star provider, the highest grade operator on Tmall, and was designated as an official partner of Douyin in 2023.

Furthermore, in 2022, G2G was ranked second in the sales and marketing category among ‘Asia-Pacific High-Growth Companies’ selected by the UK’s Financial Times and global research firm Testista, gaining recognition beyond China in the global market and raising expectations for further achievements.

CEO Kim Sung-gyeom remarked, “Although the global economic downturn, including in the Chinese market, continues, recent successes have been achieved through relentless research on the needs of consumers across various sectors, product development tailored to those needs, and marketing efficiency optimized for brand characteristics,” and added, “G2G will continue to provide stronger services in the Chinese market to help Korean brands achieve greater success in the global market.”