"AI Film Made by 4 People in One Month"… 'M Hotel' Wins Awards at Domestic and International Film Festivals

CJ ENM Short Film 'M Hotel'
Busan AI Film Festival Jury Special Award
"Preparing to Introduce AI Models in All Areas"

CJ ENM's short film created using generative artificial intelligence (AI) has garnered attention at major AI film festivals both domestically and internationally, proving the potential of AI in video production.

Still cut from the AI movie 'M Hotel'. Provided by CJ ENM

CJ ENM announced on the 9th that the AI-produced short film "M Hotel" won the Jury Special Award at the Busan International Artificial Intelligence Film Festival (BIAIF). The film was previously selected as one of the final 10 screenings at the Venice International AI Film Festival and won the Best Award in the AI competition category at the New York AMT International Film Festival, as well as the Best Award at the Cannes World Film Festival.

"M Hotel" tells a mysterious story about a homeless man who had spent his life lamenting his fate and accidentally finds the key to a mysterious hotel. Despite its short runtime of 6 minutes and 31 seconds, it vividly portrays deep insights into life.

It has been especially praised for its realistic backgrounds and delicate expression of the characters' emotional lines. Every scene in the film, including images, video, and sound, was realized using generative AI and various new technologies.

"M Hotel" was produced as part of a project to verify the applicability of AI in the content production value chain and to explore optimized related technologies. Four experts from the AI Business Promotion Team created the film within a month, from story development to production tasks. More than 10 AI solutions were used to express detailed facial expressions and subtle motions, and during the process, in-house solution optimization was also conducted.

CJ ENM plans to enhance the sophistication of its content business and strengthen global competitiveness by utilizing AI. To this end, it is preparing to introduce AI models across all areas, from analysis for discovering high-quality original IP, production support such as CG and subtitle generation, to distribution and marketing including user traffic prediction and content recommendation.

A CJ ENM official explained, "By utilizing AI technology, we will expand market entry opportunities for emerging creators and support the production of more content, thereby contributing to the evolution of the content creation ecosystem."

"M Hotel" will be available at 20 theaters nationwide, including CGV Gangnam, Wangsimni, and Yongsan I'Park Mall, starting from the 11th. Detailed information about reservations can be found on the CJ CGV website and mobile app.