Digital advertising agency WiseBuzz announced on the 9th that it won the Performance Hero category at the 'Agency First Awards 2024' hosted by global tech company Meta.
This event, held simultaneously online and offline, recognized and awarded agencies that achieved outstanding business results by effectively utilizing various solutions on Meta platforms such as Facebook and Instagram this year. WiseBuzz earned the honor of winning the 'Performance Hero' category by conducting campaigns for Vans Korea, improving signals, and actively leveraging Meta's artificial intelligence (AI)-based solutions to enhance performance.
WiseBuzz continued its record of winning the 'Meta Agency First Awards' for six consecutive years by being selected again in the Performance Hero category this year. Based on a deep understanding of Meta solutions and platforms, WiseBuzz provides optimized solutions and actively expands its client portfolio. Additionally, through a close partnership with Meta, it continuously improves the campaign performance of its clients.
Kim Jong-won, CEO of WiseBuzz, said, "We are pleased to be recognized for actively utilizing Meta's AI-based solutions to propose big data-driven advertising solutions and maximize campaign performance." He added, "We will continue to do our best to provide differentiated marketing results to advertisers through active collaboration with Meta."
Meanwhile, WiseBuzz has established a solid position in the digital advertising field as a media sales partner for Meta, Google, TikTok, Naver, Kakao, and X, and has strengthened its competitiveness in the domestic digital advertising agency sector by acquiring AdEfficiency, which specializes in performance marketing.
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