Employees Conduct 'Warm Winter Campaign'
Asung Daiso, a fixed-price household goods store, announced on the 6th that it conducted the 'Warm Winter Campaign' to support briquettes and kerosene in the Dogye area of Gangwon Province.
At Dogye Regional Children's Center, CEO Lee Isun (fourth from the left in the front row) and Jeong Jaeik, Vice President of Asung Daiso (fifth from the left in the front row), along with other officials, are posing for a commemorative photo. Photo by Asung Daiso
Asung Daiso employees visited the Dogye mining village area and delivered 3,000 briquettes, 2,000 liters of kerosene, and 50 happiness boxes to households and children's centers in the Dogye area.
The Dogye area in Samcheok City, Gangwon Province, was a representative mining village in the 1960s. It enjoyed a golden age due to the activation of mine development and increased demand at the time, but began to decline as mines closed due to decreased demand and coal rationalization policies. Although the local economy is maintained, many residents face economic difficulties, and there is a lack of cultural facilities and educational spaces where children and adolescents can spend time.
After hearing about the difficulties in the Dogye area, Asung Daiso signed a memorandum of understanding (MOU) in 2019 with Global Vision to support customized child and youth programs at centers within the Dogye area. Since then, they have continued to deliver happiness boxes and briquettes, and have maintained support such as visiting Daiso stores with children from the Dogye area.
The happiness box is Asung Daiso's representative social contribution project that delivers daily necessities to socially vulnerable groups, families of veterans, small business owners, and families affected by disasters. The contents vary depending on the recipient. This time, the happiness box was composed of study supplies to help children with their studies and toys in celebration of Christmas.
An Asung Daiso official stated, "We plan to continue supporting the community to be of help in the future."
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