‘Changgyeonggung Lotte Castle Signature’ Sales Fully Underway

- An Era Racing Against Time... Maximizing Time Efficiency Becomes a Key Topic in the Housing Market
- Continued Interest in Subscription Demand for Jikju Geunjeop Apartments Minimizing Commute Distance to Work

At the end of last year, the trend of the "Buncho Society" emerged as the leading trend for 2024, and industries across the board have made improving the cost-effectiveness of time, also known as "Siseongbi," a key focus.

The Buncho Society refers to a lifestyle where "everyone is racing against every second," meaning that the value placed on time has increased to an unprecedented level, leading people to optimize time efficiency.

This trend has also continued in the housing market. In particular, in the pre-sale market, there has been an unprecedented surge in subscription demand for apartments located close to workplaces, allowing residents to save commuting time and maximize Siseongbi.

For example, in Seoul, 'The H Daechi Edelweiss,' which offers convenient commuting to the Gangnam business district, was completely sold out with an average first-priority competition rate of an impressive 1,025.57 to 1. Additionally, 'La Cherbo Prugio Summit,' supplied near Seongsu-dong, a newly emerging business district, also achieved a complete sell-out with an average first-priority competition rate of 240.85 to 1.

Interest in complexes near business districts was also significant in the metropolitan area. Especially, 'Dongtan 2 New Town Dongtan Station Daebang Elyum The Signature,' supplied near Samsung Electronics Nano City Giheung Campus, attracted about 116,000 first-priority applicants?the highest this year?demonstrating its strong popularity.

Elsewhere in the provinces, apartments such as 'Cheongju Technopolis Atera (average 47.39 to 1)' and 'The Sharp Tangjeong Infinity City Phase 2 (average 30.4 to 1)' also drew attention as workplace-proximate apartments, completing 100% pre-sales in a short period.

An industry insider said, "In the sales market as well, price increases around major business districts are steep, and key complexes continue to lead market prices. Especially, younger generations who prioritize workplace proximity are emerging as the core demand group in the apartment market, intensifying this trend."

Accordingly, the keyword of the Buncho Society is expected to continue steadily in the remaining pre-sale market this year. Amid this, in Seoul, 'Changgyeonggung Lotte Castle Signature,' which boasts excellent workplace proximity to the central business district, has begun its pre-sale, attracting continuous attention.

'Changgyeonggung Lotte Castle Signature' is an apartment complex developed through the redevelopment of Samseon 5 District in Seongbuk-gu, Seoul. It consists of 19 buildings ranging from four basement floors to 18 above-ground floors, totaling 1,223 units (including rental units). Among these, 509 units with exclusive areas of 59 and 84 square meters are available for general sale.

This complex belongs to the Jongno living area, offering excellent workplace proximity with convenient access to central business districts (CBD) such as Jongno, City Hall, and Gwanghwamun. Additionally, it is a triple-station complex within walking distance of Hansung University Station on Line 4, Ui-Sinseol Station on Line 6, and Bomun Station, enabling access to the Gangnam business district (GBD) within 30 minutes.

Meanwhile, Changgyeonggung Lotte Castle Signature is also receiving high praise for Lotte Construction’s specialized design and diverse community facilities.

The complex is primarily oriented southward, boasting excellent sunlight exposure, and applies a floor plan design focused on slab-type cross ventilation (except for some types), enhancing openness, lighting, and ventilation.

Additionally, by type, features such as dressing rooms, utility rooms, and powder rooms have been introduced to increase storage space and spatial usability. Community facilities will include sports amenities such as a fitness club, indoor golf club, and screen golf, as well as trend-aligned spaces like study rooms, kids’ rooms, a book caf?, single-person reading rooms, and a guest house.

The model house for 'Changgyeonggung Lotte Castle Signature' is located in Sinseol-dong, Dongdaemun-gu, Seoul, with move-in scheduled for April 2027.