Adforce, Awarded the '1 Million Dollar Export Tower' on the 61st Trade Day

Adforce Co., Ltd. (CEO Eunhyun Lee), an official MCM partner of Google APEC, announced that it received the '1 Million Dollar Export Tower' award at the 61st Trade Day event and that CEO Eunhyun Lee was simultaneously awarded the Prime Minister's Commendation for export achievements.

Hosted by the Korea International Trade Association and organized by the Ministry of Trade, Industry and Energy, the Trade Day event awards the Export Tower to companies that have contributed to pioneering overseas markets and increasing exports. Companies that achieve export performance exceeding the Export Tower unit for the year receive the Presidential Award, and after a separate review, commendations are given to company representatives and employees who have made significant contributions to export performance.

Adforce has continuously expanded its overseas presence by broadening partnerships with companies in many countries, based on its innovative digital advertising platforms and various supporting technologies.

Greenp, an incentive performance platform that Adforce has been servicing since 2021, is currently running overseas advertising campaigns through partnerships with global partners in countries such as Japan and Singapore. Additionally, through the global performance platform VALISTA, Adforce has been steadily generating global sales by managing long-term campaigns for global clients such as Taemu, AliExpress, and Trip.com.

In particular, since the second half of 2023, Adforce was selected as a Google MCM partner and has been providing services by integrating with various global DSPs and Ad Exchange services overseas, centered on Google Ad Exchange. Especially, Cubemine DSP, which enables real-time optimized ad exposure to users suitable for campaigns based on targeting logic using the global standard IAB Open RTB, has been recognized by many clients, accelerating the increase in global sales.

CEO Eunhyun Lee of Adforce, who received the Prime Minister's Commendation this time, stated, "Starting this year, investments for various global business expansions began, including participation in the AFFILIATE WORLD 2024 Dubai conference to establish full-scale overseas partnerships, and we were able to receive the Export Tower award within a short period." He added, "We expect global service sales to continue increasing as we strengthen collaboration with our subsidiary FlutterLab to increase market share in the global DSP market and are considering establishing overseas branches in the near future."