Kiturami Launches 'Kiturami Boiler Hot Pack' That Changes When Heated

Tturami and Tturimi Characters Appear Together
Using 'Thermochromic Color Change' Technology That Changes Text Color When Heated

On the 5th, Kiturami announced the launch of the ‘Kiturami Boiler Hot Pack,’ featuring its official characters Tturami and Tturimi. The Kiturami Boiler Hot Pack is an idea product with the concept of a ‘hot pack as warm as a boiler,’ first introduced in 2020.

This year, Tturami and the female character Tturimi appear together to create a winter atmosphere. The character designs consist of three types: ‘Thumbs Up Tturami,’ ‘Tturimi’s Christmas Gift,’ and ‘A Cup of Coffee with Tturami and Tturimi.’

In particular, the Kiturami Boiler Hot Pack uses ‘thermochromic color change’ technology, which causes the printed phrase ‘Kiturami Boiler Hot Pack’ on the fabric to change from black to red when heating starts.

Made with premium nonwoven fabric that offers a soft touch and excellent heat retention, it heats up quickly and lasts up to 15 hours. Additionally, it is a domestically produced product certified by KC, safe from harmful substances such as chromium, selenium, mercury, arsenic, antimony, and barium.

The Kiturami Boiler Hot Pack can be purchased at Kiturami’s official online shopping mall, ‘Kiturami Mall.’ A Kiturami Boiler representative said, “The Kiturami Boiler Hot Pack offers fun to the younger generation with its unique features and cute characters, while evoking nostalgia for the long-standing national boiler brand Kiturami among the older generation. We plan to continue marketing using characters and innovative ideas to become even more familiar to consumers.”