FSN Demonstrates Advertising and Marketing Performance with Proprietary AI Technology

FSN announced on the 5th that it is maximizing advertising marketing performance this year based on AI organizations and platforms such as Crex.ai (Crex) and Creling.

FSN was the fastest in the domestic advertising marketing industry to enter the generative AI business and succeeded in activating the business. Through its subsidiary Boosters, it developed an AI platform optimized for advertising and general users.

This year, FSN launched 'Crex,' a super-efficient advertising creative service platform that supports everything from creative brief writing, copywriting drafts, SNS strategy mentions, design, to layout composition with AI, and is actively utilizing it in practice.

It also opened 'Creling,' an AI chatbot service based on KakaoTalk, which analyzes user trends and learns frequently used terms and grammar to reflect them in Crex's advertising briefs and copywriting.

Boosters' AI technology played a key role in highly enhancing advertising performance and strengthening the efficiency and professionalism of creatives, leading to various achievements. With the introduction of Crex, the speed of advertising production increased by more than 50%, and the usage rate of paid images decreased by 90%, maximizing work efficiency.

FSN, which successfully applied AI technology to actual advertising and marketing sectors this year, plans to fully establish itself as a leader in the AI advertising field by further maximizing AI utilization in 2025.

FSN CEO Seo Jeonggyo explained, “FSN was the fastest in the domestic advertising marketing industry to establish an AI organization and independently develop a platform to apply it in practice. Through this, we are maximizing work efficiency and performance, and we are a leading AI company that has already proven its capabilities through several successful AI campaigns.”

He emphasized, “Our company does not merely claim to use AI symbolically but actively utilizes rapidly evolving AI technology in work, maximizing only the strengths and applying them throughout advertising campaigns. We will solidify our position as the undisputed leader in the AI advertising market, providing optimal results for partner brands and clients.”