Gmarket Products Available on SSG.com... "Strengthening Synergy"

Gmarket Sends Notice to Some Sellers
Securing Synergy Among Group's E-commerce Affiliates

Shinsegae Group's e-commerce platform SSG.com will allow purchases of products from its affiliate Gmarket starting January next year. This is because the two platforms have signed a consignment sales service agreement. The purpose is to increase the exposure frequency of Gmarket sellers' products and provide convenience to consumers.

According to the e-commerce industry on the 4th, Gmarket announced that it will implement a service allowing some sellers to expose their products on SSG.com. It is reported that sellers deemed eligible to enter SSG.com based on internal criteria were notified via text message. The notified sellers can freely decide whether to join, and the commission fee must be borne by the sellers themselves. However, the company explained that the commission fee for exposure is relatively low. The service integration is scheduled for January next year.

As competition in the e-commerce industry intensifies, the two platforms appear to have made this decision recognizing the need to strengthen group competitiveness. Gmarket believes that this service integration can satisfy both sellers and consumers. Consumers can view Gmarket products on SSG.com, enhancing shopping convenience, and sellers can increase sales due to higher product exposure frequency.

Previously, Shinsegae Group maintained clear distinctions between the operating methods and products of the two platforms. Gmarket is an open market connecting sellers and buyers, while SSG.com has focused on operating dawn delivery and SSG delivery centered on products from E-Mart and Shinsegae Department Store. Since the consumer bases of the two platforms differ, it is understood that they expect to generate sufficient synergy.

A Gmarket official said, "This is to strengthen the synergy of Shinsegae e-commerce companies," adding, "It is meaningful in that Gmarket products can be showcased to SSG.com users."

Shinsegae Group has previously conducted various service collaborations to enhance synergy among e-commerce platforms. In August 2022, SSG.com introduced a service called 'Smile Fresh' on Gmarket, offering an online grocery shopping service based on SSG delivery and dawn delivery. In January last year, it strengthened collaboration by opening a specialty section for its subsidiary fashion platform W Concept.