K Bank announced on the 4th that it will release a limited edition of 40,000 "ONE Check Card Kkamja Edition" in partnership with the character "Shy Puppy Kkamja."
The ONE Check Card with the Kkamja Edition offers convenience store, cafe, delivery, OTT, and movie 7% cashback, up to 1.2% cashback anywhere, and a 369 cashback that gives 1,000 KRW cashback every time the number of payments is a multiple of 3. Users can freely choose and use the benefits they want. It is K Bank's representative check card that allows users to select benefits according to their consumption patterns, with no previous month performance conditions or annual fees. It also includes the K-Pass function and adds public transportation cashback (3,000 KRW) for additional transportation benefits.
K Bank prepared three designs of the ONE Check Card that reflect the unique characteristics of the Kkamja character (▲Peekaboo Kkamja ▲Sticky Kkamja ▲Year-end Kkamja) with a limit of 40,000 cards. These three designs were directly selected through voting by K Bank employees with an average age in their 30s. Customers can choose one of the three designs when applying for issuance. Both new applicants and existing ONE Check Card holders can apply. Applications will close once the 40,000 cards are sold out on a first-come, first-served basis.
To commemorate the launch, two promotions will be held. The "Cashback Promotion" provides all applicants with a cashback coupon that immediately refunds 5,000 KRW in cash when making a single payment of 70,000 KRW or more by the 22nd of this month.
There is also a promotion that gives away Kkamja character merchandise through a lottery. Customers who issue the card and accumulate payments of 300,000 KRW or more by the 22nd of this month will be entered into a draw where 200 winners will receive a Kkamja blanket. Customers who accumulate 500,000 KRW or more will be entered into a draw where 100 winners will receive a Kkamja face cushion.
A K Bank representative said, "We prepared this edition to provide customers with both financial benefits and fun in daily life by combining the ONE Check Card, which offers differentiated benefits, with the Kkamja character popular among the MZ generation." He added, "We expect that these fun elements will also lead to business success."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


