The 2nd Most Popular Year-End Gift Is Luxury Cosmetics... What Is the 1st?

Lotte ON, Gift Purchase Rate Analysis
High Demand for Mobile Gift Certificates... 3rd Place Fashion Accessories
Gift Service Users Last Month Up 30% YoY

Lotte Shopping's e-commerce platform Lotte ON announced on the 4th that mobile gift certificates were selected as the most sought-after gifts by customers last month through the 'Gift' system.

Among mobile gift certificates, Lotte mobile gift certificates and Lotte Cinema movie tickets were the best sellers. Among these, Lotte mobile gift certificates accounted for over 40% of total gift sales, with the 100,000 KRW and 50,000 KRW denominations being the best-selling gift items.

The second most popular gift category was luxury cosmetics. As of last month, the most purchased item by consumers was hand cream, with over 200 different types of products purchased through Lotte ON Gift. Powder and skincare gifts are also representative popular gift items. Especially in December, customers increasingly seek year-end limited edition Advent Calendars and holiday products prepared by various brands. These are not only composed of the year's popular products but also make perfect package gifts that evoke the year-end atmosphere. Advent Calendars are highly appreciated by cosmetics enthusiasts as they allow trying multiple products.

Perfect Gift. Provided by Lotte ON

The third place was taken by fashion accessories. Zip-up sweaters and thermal underwear, including undergarments, ranked high in sales. Unique seasonal food gifts are also popular. As the season calls for warm soup, practical sets like galbitang (beef rib soup) are frequently sold through the gift system.

The number of Lotte ON Gift users increased by 30% last month compared to the same period last year. The growth rate as of October is 45%. Lotte ON is holding the 'Perfect Gift' event until the 8th, where recommended gifts based on themes, targets, and product features can be purchased at a 10-15% discount. An additional 7-10% card discount is also offered. From the 9th to the 18th, the Christmas special 'Kids Run' event and the year-end gift-themed 'Strong ON Sale' event will be held simultaneously.