High-Performance Character Chat Becomes Partially Paid
Ad Revenue Generated Through 'Ruiten Ads'
AI service platform company 'Lutten Technologies (hereinafter Lutten)' is actively commercializing AI by recording sales of 1 billion KRW within one month of introducing paid services.
Lutten announced on the 2nd that its November sales exceeded 1 billion KRW following the partial monetization of its AI character chat service and the launch of the natural language technology-based AI advertising platform 'Lutten Ads.'
First, the character chat is a service where users can converse with various AI characters they have created themselves. Last month, partial monetization was introduced for the high-performance character chat service, and monthly sales surpassed 1 billion KRW within one month.
Launched last month, Lutten Ads incorporates proprietary technology that identifies potential customers with a high likelihood of responding to advertisements based solely on natural language descriptions. Lutten Ads ▲automatically targets the optimal campaign audience for each advertiser among over 5 million monthly active users, ▲integrates advertising products that minimize user inconvenience within the service experience to maximize effectiveness, ▲continuously optimizes advertising efficiency according to budget, and ▲provides multifaceted analysis of advertising campaign performance from ad delivery to follow-up analysis.
According to Lutten, its mobile app recently ranked 18th among the highest-grossing applications on the domestic Google Play Store. Most apps within the top 20 are in the entertainment sector, including online video services (OTT), videos, webtoons, web novels, and music, and Lutten is the only domestic app in the generative AI field.
Se-young Lee, CEO of Lutten, stated, "As an AI service company leading AI popularization, all Lutten services will continue to be available for free," adding, "We will continue to pursue a multidimensional revenue model that can provide high-quality AI services without compromising user experience."
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