Chong Kun Dang Health Wins '2024 KIMA Korea Major Industry Company Evaluation' in Health Food Category

Jongkundang Health was selected as the award-winning company in the health food category at the ‘2024 KIMA Korea Major Industry Company Evaluation’ held on the 28th at the Korea Science and Technology Center in Gangnam-gu, Seoul. This award marks the second consecutive year following the 2023 recognition.

The KIMA Korea Major Industry Company Evaluation is a prestigious indicator that selects key companies driving growth in major industries of Korea through consumer-centered evaluations, hosted by the Korea Consumer Council and Korea Consumer Evaluation. The evaluation is based on industries closely related to consumers’ daily consumption life and comprehensively analyzes each company’s product and service quality, brand awareness, and customer communication satisfaction to determine the awardees.

Jongkundang Health, honored with the double crown in the health food category, has continuously introduced high-quality products by analyzing rapidly changing market trends and actively reflecting consumer needs. Its representative brands include the probiotic brand ‘Lactofit’, omega-3 brand ‘Promega’, vitamin brand ‘I’m Vita’, eye health brand ‘iClear’, body fat reduction probiotic ‘GL Fit Diet’, and joint health product ‘Joint Cartilage NEM with Eggshell Membrane’.

This evaluation, utilizing actual consumer experience data, was conducted over approximately three months from July to September 2024. The main evaluation criteria consisted of △product and service quality satisfaction △brand awareness △customer communication satisfaction △overall consumer evaluation. The significance of this award lies in the fact that it was based on positive evaluations from real consumers. Jongkundang Health, winning consecutively in 2023 and 2024, once again proved not only the high quality of its products but also its brand power and consumer-centered approach.

A representative of Jongkundang Health stated, “We are very honored to receive the KIMA Korea Major Industry Company Evaluation award for two consecutive years, which is decided based on actual consumer evaluations,” and added, “We will continue to contribute to improving the quality of healthy life with products that reflect consumer needs.”