'A Spoonful of Fear, Two Spoonfuls of Scenery' Coffee at a 70m Cliff, How Much Does It Cost?

Price of One Cup of Coffee Approximately 76,000 Won
Price Includes Insurance, Equipment Rental, and Photography

A cafe in Fuzhou, China, has become a hot topic for selling coffee priced at 398 yuan (about 76,000 won) per cup on a cliff approximately 70 meters high. Recently, photos of people drinking coffee on a dizzying cliff have been posted on online communities and social networking services (SNS) in China. This place, called Gushi Cliff Coffee, offers a unique experience of climbing the cliff and drinking coffee on top, quickly becoming a popular spot among hikers and netizens. According to a CNN report from early November, on average, about 50 people visit the cafe on weekdays, and twice that number, 100 people, come on weekends for this unique experience.

A cafe in Fuzhou, China, has become a hot topic for selling coffee at 398 yuan (approximately 76,000 KRW) per cup on a cliff about 70 meters high. Recently, photos of people drinking coffee on the dizzying cliff have been posted on online communities and social networking services (SNS) in China. Fuzhou Tourism Bureau YouTube

The coffee price at this cafe, located on a cliff about 70 meters above sea level, is as high as approximately 76,000 won in Korean currency. While the price per cup of coffee may seem expensive, it includes cliff climbing, safety insurance, rental of safety equipment, mountain climbing guides, and photography. A cafe official explained, "Visitors come from various regions such as Guangdong, Hunan, Sichuan, and Chongqing, and there are days when more than 100 people make reservations." They also mentioned that some tourists hurry to visit early in the morning to watch the sunrise.

As a result, there is no set time for using the cafe. The official added, "We provide not just coffee but also emotional and cultural value," and "We hope people find their own enjoyment here." A Fuzhou city government official stated, "We are promoting tourism projects centered on Gushi's beautiful natural scenery," and added, "This cafe is part of the tourism projects supported by the authorities, which provided subsidies worth 1.5 million yuan (289 million won) last year."

As videos of people climbing the cliff to visit the cafe spread worldwide through SNS, netizens' reactions are mixed. Most netizens responded that they "would not try it even if paid." On the other hand, one netizen who actually experienced it commented positively, calling it "a special cup of coffee only once in a lifetime."