Hwasung Enterprise's stock price is on the rise. It appears that the securities industry's analysis, which expects sales growth due to the popularity of Adidas models, is having an impact.
As of 9:56 AM on the 29th, Hwasung Enterprise is trading at 9,070 KRW, up 3.30% from the previous day.
Researcher Lee Hae-ni of Eugene Investment & Securities said, "Hwasung Enterprise maintains a high proportion among Adidas production vendors," adding, "Starting from the fourth quarter, we expect the production of Adidas's steady seller 'Samba' to begin." She continued, "From next year, in addition to Samba, production of popular models such as Stan Smith, Superstar, and Gazelle will start, leading to sales growth and improved profitability due to better product mix. These models have relatively low unit prices, but their design changes are minimal, resulting in high production efficiency."
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