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Deutsche Automobil Group Appoints CEO Kwon Hyuk-min as New Vice Chairman

Deutsche Automobil Group announced on the 28th that it has appointed Kwon Hyuk-min, CEO of Deutsche Motors (photo), as Vice Chairman.


Deutsche Automobil Group explained that the background of this appointment was that Vice Chairman Kwon's global management policy and communication strategy played a key role in expanding its scope to include premium brands, supercar brands, and the world's number one electric vehicle brand dealership.


Vice Chairman Kwon expressed his ambition, saying, "I will develop Deutsche Automobil Group into an open network organization and make it a company where diverse talents around the world want to work." He added, "I hope that executives and employees will unite their efforts so that Deutsche Automobil Group can become a more global company."


Deutsche Automobil Group Appoints CEO Kwon Hyuk-min as New Vice Chairman Kwon Hyuk-min, new Vice Chairman of Deutsche Automobil Group. Photo by Deutsche Automobil Group

Born in 1986, Vice Chairman Kwon graduated from the University of Illinois in the United States with a degree in Economics and began his career as a global sales practitioner at Samsung C&T Corporation's trading division. After joining Deutsche Motors' Strategic Planning Office in 2016, he gained extensive experience and achieved results in areas such as sales, after-sales service (AS), marketing, and dealer networks.


Since his appointment as CEO of Deutsche Motors in 2021, he has led bold investments and innovations to explore future growth engines including expanding dealership services, used cars, mobility, and financial sectors. In the dealership sector, while enhancing presence in existing markets such as BMW, MINI, Porsche, and Jaguar Land Rover, he simultaneously expanded brands annually by newly signing dealership contracts with Audi, Lamborghini, Aston Martin, and BYD. Additionally, through Charancha, an integrated mobility platform specialist company, he is also working to create a used car market ecosystem based on blockchain technology.


The workforce composition of Deutsche Automobil Group is very young, with the new Vice Chairman in his 30s and the average employee age at 35.1 years. Following surpassing 2 trillion KRW in sales last year, the group is on the verge of achieving 2 trillion KRW in sales for two consecutive years including this year.


Vice Chairman Kwon stated, "As an automotive specialist company, I will do my best to create a new future for the group by adding a flexible organizational culture to the strengths and know-how that Deutsche Automobil Group possesses." He added, "While pursuing sustainable growth, we will continue efforts to enhance shareholder value through share buybacks and cancellations, as well as dividend payments."


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