EyesVision announced on the 27th that it has established a special space called the ‘EyesMobile Hall’ at Lotte Cinema World Tower branch to promote its MVNO (affordable phone) brand, EyesMobile.
The EyesMobile Hall was planned to convey that through EyesMobile, customers can experience a better life, going beyond simply emphasizing affordable plans, by prominently featuring the brand slogan ‘MOVE, BETTER,’ which means ‘getting better as you move.’
EyesMobile launched the Lotte Cinema plan last September through a partnership with Lotte Cinema. This plan has received great responses from consumers due to its price being about 50% cheaper compared to the three major mobile carriers’ plans, along with various benefits comparable to carrier memberships.
Key benefits include ▲unlimited data affordable plans ▲one free Lotte Cinema movie ticket every month ▲two discount coupons each for movies and combos provided monthly.
An EyesVision representative said, “While maintaining the basic value of affordable phones, which is low cost, we have strengthened partnership benefits tailored to customers’ lifestyles such as culture, fashion, and shopping. We will strive to enhance brand awareness of affordable phones and expand market competitiveness by providing customized services.”
He added, “We have newly established EyesMobile Halls at major Lotte Cinema branches, including Lotte World Tower and Konkuk University branches, and plan to open the Gimpo Airport branch on the 29th. We plan to actively attract new subscribers targeting not only movie enthusiasts but also customers who want to reduce their communication expenses.”
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